2015 Holiday Sales Statistics
According to the National Retail Federation, average winter holidays spending in the U.S. in 2015 totaled around $630.5 billion. That is a significant increase over the prior year, when sales reached a total of around $608.2 billion. Average holiday spending per person remained somewhat steady, with each person spending an average of $806 total and around $594 for gifts. The previous year, the average U.S. consumer spent a total of $804 total and around $595 for gifts.
Most interesting of all, however, is the data concerning online holiday spending. On Cyber Monday 2014, online sales totaled around $2.7 billion. The previous year, they totaled around $2.3 billion. Information regarding online sales for 2015 is not yet available, but it appears that online holiday spending is on an upward trajectory.
Finally, MasterCard SpendingPulse recently published some interesting information regarding 2015 holiday spending. Retail sales were up by 7.9 percent, and online sales shot up by an incredible 20 percent. This robust holiday spending season is largely being attributed to the improving economy as well as low gas prices.
Holiday Sales and the Electronic Payments Industry
Based on the information above, it’s easy to surmise that electronic payments were being processed at extremely high volumes between Black Friday and Christmas Eve. Fortunately, Axis Payments has the technology and bandwidth that are needed to handle this type of volume without incident. 2015 also saw a significant increase in the popularity of mobile payments, with options like Apply Pay, Android Pay, Google Wallet and Samsung Pay all becoming more widely accessible. Mobile payments haven’t quite caught on yet, but 2016 is poised to be the year in which they become a lot more mainstream. Without question, mobile payments will have a profound impact on the 2016 holiday spending season, and we will be here to report on everything when the time comes.